 |
| Nicekicks shop on Guadalupe photo taken by Chad Sanchez |
|
|
<
 |
| Banner of Walt Frazier to celebrate the "24 hours of Clyde" event photo by Chad Sanchez |
Nicekicks is a website that informs it's readers about upcoming and also old popular shoes, ranging from
Adidas casual, to
Nike and
Jordan basketball, to
Vans skating shoes. The site also tells readers about shoe aspects such as color, style, price, history and release information. Both the website and store offer other things as well, such as clothing from
"The Hundreds," Stussy sunglasses, backpacks,
G-Shock watches and the popular
"snapback" hats. The website recently celebrated it's 5th year anniversary, and the store, which is located on the Guadalupe drag has been there for over a year.
 |
| Inside the Nicekicks shop photo by Chad Sanchez |
When I got time to sit down with Matt during the event, he discussed how the whole plan unfolded and the steps to his success."I created the website as a better way for people to get info about sneakers," said Matt. He said at first he started up a shoe blog in 2004 which he did all by himself, and from there it just exploded and that the term "Nicekicks" was used a lot to describe great shoes. In 2006, Matt created the website after the popular term "Nicekicks."
"I have been a member and an avid reader of a number of forums that discussed shoes, but the problem I found was that it was a challenge at times to find ‘news’ buried in a 40 page thread cluttered by posts," said Matt in an interview with the Daily Bread back in 2008. "Many times it was hard to verify if the information was true and accurate so I felt there was a need for something more authoritative and direct."
 |
| Undefeated X Puma Clyde canvas collection photo by Chad Sanchez |
When asked how many kicks he's collected he says "I buy kicks, I don't collect." For Matt, to own and experience a shoe was important. "You buy a shoe to wear it not collect it. If I wanted a shoe, I bought it, wore it, and if it was a special shoe, I wanted that piece of history from the shoe," said Matt.
 |
| Snapback hats at Nicekicks photo by Chad Sanchez |
Matt says he choose the city of Austin as the first store location because he thought it would be good for Austin and that the people can have a hands-on experience with the Nicekicks brand and although Austin in the only location, he would like to open up more stores."Nicekicks will always be here, it's a different market but I would like to open more stores," said Matt. "My wife said I was crazy for wanting to open up one store."
 |
| Some folks talking and observing at the event photo by Chad Sanchez |
Overall, Matt's goal of the website and store are simple."I want people to have a good time, good experience, meet new people and I want for them to walk out with something they didn't walk in with," said Matt.
That's exactly what people did at the "24 hours of Clyde" event. A handful of people showed up and enjoyed themselves. Ryan Bristow who was in attendance said "I've known about the website and I think they do a nice job. This is my first time attending a sneaker release and I think it's some good stuff. I follow Nicekicks more then I do any other shoe website."
At the end of the night, the winner of the
"24 hours of Clyde" package was Keenan Curry who is a known regular at the Nicekicks shop. For his award, Keenan will be Clyde Frazier for a day, receiving a tailored suit, personal limousine, fine dining, and VIP treatment in downtown Austin."I told them I won't win so I didn't want to enter, but then my friends told me too enter," said Curry. "But I'm not surprised I won,"said Curry as he laughs. "Cool people win everything."
 |
| Winner of the "24 hours of Clyde" event |
|
 |
| Keenan Curry photos by Chad Sanchez |
|