Getting faded at Fader Fort

During SXSW, one of the most anticipated venues was the Fader Fort near Downtown Austin, TX. Fader Fort was very successful last year during SXSW, so many out-of-towners and Austinites were reserving their spots months in advance, just patiently waiting for the confirmation email to go. Once it came down for SXSW week, many people showed up to the event to enjoy free alcohol, good music, and plenty of other forms of entertainment.

The week long event was sponsored by Converse, and had other companies like Beats by Dre and Nokia as other minor sponsors, but everyone enjoyed all the cool freebies that Fader Fort had to offer. Thousands of people were in attendance to check out the venue.

Converse were passing out free shirts, and designing custom made shirts as well. Beats by Dre were introducing their new headphones the Beats Mixr. Nokia was there as a relaxation station and also provided outlets for you to charge your electronics.

Overall, this was a great event and a worthwhile experience. The food was delicious, the alcohol was great and the freebies were unique all at zero cost, except the food. Definitely a venue to check out next year for their third annual event.

Dallas Farmer's Market

Here, we get a look into the farmer's market located in downtown Dallas. Several farmers were there to show off their harvest of fruits and vegetables and items that they produce for people to purchase and enjoy. Here go a selection of photos from the event from over the weekend.

Adidas & Major League Soccer (MLS) Announce MiCoach "Smart Match"

The MLS 2012 All-Star Game will see Adidas use their "MiCoach" technology to power the very first "Smart Match" which will provide coaches the opportunity to track players speed,intensity, power and more. This announcement came following the introduction of Adidas new soccer cleat, the AdiZero F50 MiCoach. the cleat will allow the coach to track all the players abilities through a sensor inside the shoe, underneath the insole. The player(s) will also be able to track all aspects of their game through the sensor inside the shoe.
This technology, and others like it, is just scratching the surface of how players play in professional sports and could be the tool others need to improve their game. Check out this video and others from players who wear the shoe.